Close

Planning Consent Resolution Granted for London Land Group’s One Westmoreland in Bromley

Planning Consent Resolution Granted for London Land Group’s One Westmoreland in Bromley

Bromley Council’s Devel­op­ment Control Committee has resolved to grant planning consent for London Land Group’s One Westmo­re­land devel­op­ment, designed in collab­or­a­tion with Curl La Tourelle Head and Studio Woodroffe Papa. The decision is subject to the comple­tion of a legal agreement and the GLA Stage 2 process.

Occupying a prominent brown­field site at the southern end of Bromley High Street, One Westmo­re­land will transform a key town centre gateway just a short walk from Bromley South Station.

The design has advanced following a close and construct­ive dialogue with Bromley’s planning officers and the Greater London Authority. The scheme brings forward a carefully considered mix of uses including workspace, afford­able homes, later living and open, access­ible public areas that support a vibrant community.

The mixed-use devel­op­ment will deliver:

  • 138 build-to-rent homes, including 31 homes designed for later living
  • 11,500 sq ft of Grade A commer­cial space, including flexible workspace and a café
  • A publicly access­ible landscaped plaza and resident garden, forming the green heart of the scheme

Arranged as a family of three buildings, the archi­tec­ture balances contem­por­ary design with sensit­iv­ity to context. The landscape strategy frames the buildings with biodiversity-led planting and high-quality public realm.

Sustain­ab­il­ity is embedded through­out, with measures including ambient loop air-source heat pumps, photo­vol­taic panels, up to 1,077 sqm of living roofs, 67 new trees, native planting, and various biodi­verse habitats.

One Westmo­re­land will be the first scheme delivered through London Land Group’s Total Concept platform - an indus­tri­al­ised, knowledge-based construc­tion method­o­logy. Developed with framework partners such as Samsung SmartTh­ings Pro and ABB, the platform integ­rates sustain­able techno­lo­gies and precision engin­eer­ing to set new standards in resid­en­tial and mixed-use devel­op­ment. This reflects London Land Group’s mission to create design-led, sustain­able and techno­logy-enabled communit­ies that foster a profound sense of belonging.

Mario Luca Balducci, CEO at London Land Group, said:

“One Westmo­re­land repres­ents an important step for London Land Group. The planning resol­u­tion is testament to the quality of the design, developed in close collab­or­a­tion with our archi­tec­tural partners and the local authority, and its ability to comple­ment and enhance the character of its surround­ings. It also demon­strates how our Total Concept platform can deliver sustain­able, high-quality homes and workplaces that support vibrant communit­ies and a strong sense of place.”

1920 1920 Gwen Youlden
Close

Alon Junger

Chairman

A UK and US (New York Bar) solicitor by quali­fic­a­tion and former London based invest­ment banker, Alon is a serial real estate entre­pren­eur. As a major share­holder and managing director of several resid­en­tial and commer­cial real estate platforms in major cities in Germany, Alon special­ises in identi­fy­ing, struc­tur­ing and growing invest­ment oppor­tun­it­ies.

Close

Mario Luca Balducci

Chief Executive Officer

Having qualified as an Architect and a Programme & Project Manage­ment Profes­sional in the UK, Mario is an accom­plished Real Estate leader. Mario has in-depth knowledge of commer­cial, technical, and socio-economic aspects of property devel­op­ment with a proven record of building markets, and business initi­at­ives.

Close

Gwen Youlden

Marketing & Sales Director

Gwen has a wealth of exper­i­ence in real estate having been behind many award winning marketing and place­mak­ing campaigns for destin­a­tions across the UK. At London Land Group, Gwen estab­lishes desirable and relevant destin­a­tion brands, creating a sense of belonging for our residents whilst support­ing ambitious object­ives for leasing, sales and retention.

Close
More

Ceren Akin

Architectural & Visual Designer

After quali­fy­ing as an architect in Turkey, Ceren pursued a career in strategic branding, brand exper­i­ence, and identity creation. Her studies at Central St. Martins equipped her with a diverse skill set encom­passing archi­tec­ture, visual design, graphic design, and brand identity. As a dedicated consult­ant designer, Ceren has delivered numerous marketing campaigns that have consist­ently exceeded revenue growth expect­a­tions.

Close

Dan Margott

Acquisition Manager

Dan has an extensive track record of sourcing devel­op­ment oppor­tun­it­ies across London and the South East having collab­or­ated with major organ­isa­tions across a broad range of projects, from large strategic regen­er­a­tion to resid­en­tial devel­op­ments and mixed-use commer­cial schemes. His broad market knowledge enables him to quickly identify value add oppor­tun­it­ies.

Close
More

Jason Larkin

Planning Director

Jason Larkin is a seasoned planning and devel­op­ment profes­sional with extensive exper­i­ence deliv­er­ing high-profile projects across London and the South East.

Jason special­ises in navig­at­ing complex planning processes, including resid­en­tial, mixed-use, and regen­er­a­tion schemes. Having played a pivotal role in the success of landmark projects such as Canary Wharf, Jason’s leader­ship and commer­cial expertise ensure that every devel­op­ment is strategic­ally positioned for success.

Close
More

Kieran Crowe

Investment Manager

Kieran is a commer­cially focused invest­ment and finance profes­sional with deep expertise in real estate analysis, financial modelling and portfolio manage­ment. As Invest­ment Manager at London Land Group, he leads the Group’s invest­ment strategy and financial oversight, support­ing acquis­i­tions, business planning and equity reporting.

Kieran plays a key role in financial due diligence, valuations and negoti­ations with funding partners and with a strong technical background, he brings analyt­ical rigour and commer­cial insight to support value creation across the Group’s projects.

Close
More

Daniela Guberova

Group Financial Controller

Daniela is a senior finance profes­sional with over 20 years’ exper­i­ence across real estate, techno­logy, and profes­sional services. As Financial Control­ler at London Land Group, she oversees the Group’s finance function, deliv­er­ing accurate reporting, managing cash flow, and ensuring strong internal controls. Known for devel­op­ing high-perform­ing teams and driving process improve­ments, she plays a key role in support­ing strategic decision-making and maintain­ing robust financial opera­tions.

Close
More

Luke Condron

Contracts Director

Luke is a commer­cial leader with over 16 years’ exper­i­ence in real estate devel­op­ment, special­ising in build to rent, commer­cial, health­care and education projects.

As Contracts Director at London Land Group, he oversees procure­ment, contract negoti­ations and due diligence across the portfolio. Luke has delivered large-scale regen­er­a­tion schemes including Wembley Park and The Inter­na­tional Quarter in Stratford, bringing expertise in cost modelling, strategic procure­ment and risk manage­ment to support value creation and robust project delivery.

Close
More

Jamie Wadsworth

Construction Director

Jamie is an exper­i­enced construc­tion leader with over 25 years in resid­en­tial and mixed-use devel­op­ment. As Construc­tion Director at London Land Group, he oversees build programmes, quality assurance, health & safety and customer satis­fac­tion across the portfolio.

Jamie has delivered landmark projects and heritage conver­sions while driving opera­tional excel­lence. His military engin­eer­ing exper­i­ence underpins a discip­lined, strategic approach to deliv­er­ing high-quality devel­op­ments on time and within budget.

Close