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One Westmoreland

Bromley

An important focal point at the end of Bromley High Street, One Westmo­re­land is a prominent sustain­able brown­field site just a short walk from Bromley South Station and the wide range of shops and amenities that the town has to offer.

Our iconic devel­op­ment will include 138 high-quality build-to-rent homes, 31 of which are desig­nated for later living, alongside flexible office space, a café and a public plaza. These are all framed by a multi­func­tional landscaped garden for residents and visitors to enjoy.

One Westmo­re­land will provide a range of much-needed housing, including afford­able options, with excellent living standards and amenities. The majority of the homes are dual aspect, each with its own private balcony and residents will also have access to landscaped roof terraces.

The homes and office space are arranged across a family of three buildings, each carefully designed to comple­ment the surround­ing context. The proposals also feature advanced low-carbon sustain­ab­il­ity and envir­on­mental measures, including ambient loop air-source heat pumps, photo­vol­taic panels, up to 1,077sqm of living roofs, 64 new trees, native planting and various biodi­verse habitats.

Location: Bromley, London
Total Homes:  138 resid­ences of which 31 are later living
GDV: £81m

Biodiversity Net Gain score of 30.93%

Urban Green Factor score of 0.47

Up to 1,077sqm of living roofs

257 sqm of play space for all age groups (23 sqm above the requirement)

Revitalisation of key junction, with enhancements to public footway around the site

Up to 291 sqm of photovoltaics (c.113 panels)

Air Source Heat Pumps provide green energy

Be Lean: 22.3% site wide reduction over baseline Be Green: 75% sitewide reduction over baseline

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Alon Junger

Chairman

A UK and US (New York Bar) solicitor by quali­fic­a­tion and former London based invest­ment banker, Alon is a serial real estate entre­pren­eur. As a major share­holder and managing director of several resid­en­tial and commer­cial real estate platforms in major cities in Germany, Alon special­ises in identi­fy­ing, struc­tur­ing and growing invest­ment oppor­tun­it­ies.

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Mario Luca Balducci

Chief Executive Officer

Having qualified as an Architect and a Programme & Project Manage­ment Profes­sional in the UK, Mario is an accom­plished Real Estate leader. Mario has in-depth knowledge of commer­cial, technical, and socio-economic aspects of property devel­op­ment with a proven record of building markets, and business initi­at­ives.

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Gwen Youlden

Marketing & Sales Director

Gwen has a wealth of exper­i­ence in real estate having been behind many award winning marketing and place­mak­ing campaigns for destin­a­tions across the UK. At London Land Group, Gwen estab­lishes desirable and relevant destin­a­tion brands, creating a sense of belonging for our residents whilst support­ing ambitious object­ives for leasing, sales and retention.

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Ceren Akin

Architectural & Visual Designer

After quali­fy­ing as an architect in Turkey, Ceren pursued a career in strategic branding, brand exper­i­ence, and identity creation. Her studies at Central St. Martins equipped her with a diverse skill set encom­passing archi­tec­ture, visual design, graphic design, and brand identity. As a dedicated consult­ant designer, Ceren has delivered numerous marketing campaigns that have consist­ently exceeded revenue growth expect­a­tions.

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Dan Margott

Acquisition Manager

Dan has an extensive track record of sourcing devel­op­ment oppor­tun­it­ies across London and the South East having collab­or­ated with major organ­isa­tions across a broad range of projects, from large strategic regen­er­a­tion to resid­en­tial devel­op­ments and mixed-use commer­cial schemes. His broad market knowledge enables him to quickly identify value add oppor­tun­it­ies.

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Jas Shatra

Commercial Director

Jas Shatra is an accom­plished Quantity Surveyor with extensive expertise in managing costs and contracts for large-scale resid­en­tial and commer­cial projects. At London Land Group, Jas oversees project costs through­out the lifecycle, ensuring efficient delivery and alignment with financial aspir­a­tions.

Known for his metic­u­lous project planning, cost analysis, and budget adherence, Jas excels in risk manage­ment, value engin­eer­ing, and stake­holder engage­ment, signi­fic­antly contrib­ut­ing to the success­ful execution and profit­ab­il­ity of high-profile projects.

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Jason Larkin

Planning Director

Jason Larkin is a seasoned planning and devel­op­ment profes­sional with extensive exper­i­ence deliv­er­ing high-profile projects across London and the South East.

Jason special­ises in navig­at­ing complex planning processes, including resid­en­tial, mixed-use, and regen­er­a­tion schemes. Having played a pivotal role in the success of landmark projects such as Canary Wharf, Jason’s leader­ship and commer­cial expertise ensure that every devel­op­ment is strategic­ally positioned for success.

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Paul Mackenzie

Construction Director

Paul Mackenzie is a charis­matic and accom­plished leader in the construc­tion and devel­op­ment sector, with extensive exper­i­ence deliv­er­ing high-value, complex projects across resid­en­tial, retail, and pharma­ceut­ical indus­tries. Paul’s expertise spans deep basement construc­tion, medium- to high-rise buildings, complex infra­struc­ture, and high-end resid­en­tial fit-outs.

Paul excels in managing multidiscip­lin­ary teams and ensuring technical, commer­cial, and opera­tional excel­lence through­out the project lifecycle. His dedic­a­tion to safety, quality, and innov­a­tion ensures that every devel­op­ment is delivered to the highest standards.

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Kieran Crowe

Investment Manager

Kieran is a commer­cially focused invest­ment and finance profes­sional with deep expertise in real estate analysis, financial modelling and portfolio manage­ment. As Invest­ment Manager at London Land Group, he leads the Group’s invest­ment strategy and financial oversight, support­ing acquis­i­tions, business planning and equity reporting.

Kieran plays a key role in financial due diligence, valuations and negoti­ations with funding partners and with a strong technical background, he brings analyt­ical rigour and commer­cial insight to support value creation across the Group’s projects.

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Daniela Guberova

Group Financial Controller

Daniela is a senior finance profes­sional with over 20 years’ exper­i­ence across real estate, techno­logy, and profes­sional services. As Financial Control­ler at London Land Group, she oversees the Group’s finance function, deliv­er­ing accurate reporting, managing cash flow, and ensuring strong internal controls. Known for devel­op­ing high-perform­ing teams and driving process improve­ments, she plays a key role in support­ing strategic decision-making and maintain­ing robust financial opera­tions.

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